Go For No By Richard Fenton
In one way or the other we are intimately related with the word “no”. Sometimes our body language reflects the attitude, for example if we are negative then we might just shrug and deny a coffee before dinner .However, bit by bit we have learned to combat with “no” and grow stronger . This helps us to take things positively and we become more associated with the word “ok”.
One will be really impressed and inspired by the movie “A League of their Own” released in 1992 wherein the protagonist Dottie Hinson makes up the mind to abandon the team as it was getting tough to be a professional baseball player .The coach Jimmy Dugan {All American Girls Professional Baseball League of the 1940] tries to rebuilt the confidence in the player by quoting the statement “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard is what makes it great.”
In the words of Richard Fenton ‘no’ is followed by ‘yes’ so one should be optimistic and go for no. In his book Go for No, he states in vivid terms that it is very easy to get close with ‘yes’ but when the matter of ‘no’ comes, our psychology is such that it needs time to remake our mind to get adapted to ‘no’. Consider for example, it’s one of the basic criteria of sale that one has to be a friend of ‘no’ more than ‘yes’ but it is advisable to GO for NO.
All of us are well aware of the proverb that “FAILURES ARE THE PILLARS OF SUCCESS “. A failed person must not build his or her psyche in the manner so that he is driven by the word ‘no’; there is always a next time so there is no room for ‘no’ in his life, he has to struggle hard and turn the NO into a YES . This should be everyone’s gospel; we must not be scared of NO, rather we should overcome the fear and learn to respond to it. NO must not be taken to heart in professional context, every NO is closely knit with YES. Thereby we need to re-arrange our thoughts about the word NO as this will help us to reach our goal, which is YES. So an entrepreneur, artist, or any one in sales must not be discouraged by “NO” rather understand the value of the word.
Richard Fenton makes it lucid in his book that every successful and ambitious seller has quite often heard the word “NO” and the fact that success depends highly on bull-dog tenacity and perseverance and last but not the least on reevaluating our terms with the word “NO”. We must learn to taste failure first in order to succeed!
Friends, the interesting part of the game is that you have the will power within you; the only thing required is to re-energize it and build the courage which is already present in us to face denial. It needs ample strength to face “NO” but we all know that nothing is impossible in life! We should fight “NO” and strive to fulfill our objective that is “YES”.
Slowly and steadily one will realize the power of “NO” because it is this two lettered word that leads to “YES”. One should “go for no” because it is the key to success and thereby one must not develop an escapist tendency towards it! It is only when we lose something, we gain something. Thus the more we lose by uttering the word ‘NO’, the stronger we are becoming to gain something in the long run!
One will be really impressed and inspired by the movie “A League of their Own” released in 1992 wherein the protagonist Dottie Hinson makes up the mind to abandon the team as it was getting tough to be a professional baseball player .The coach Jimmy Dugan {All American Girls Professional Baseball League of the 1940] tries to rebuilt the confidence in the player by quoting the statement “It’s supposed to be hard. If it wasn’t hard, everyone would do it. The hard is what makes it great.”
In the words of Richard Fenton ‘no’ is followed by ‘yes’ so one should be optimistic and go for no. In his book Go for No, he states in vivid terms that it is very easy to get close with ‘yes’ but when the matter of ‘no’ comes, our psychology is such that it needs time to remake our mind to get adapted to ‘no’. Consider for example, it’s one of the basic criteria of sale that one has to be a friend of ‘no’ more than ‘yes’ but it is advisable to GO for NO.
All of us are well aware of the proverb that “FAILURES ARE THE PILLARS OF SUCCESS “. A failed person must not build his or her psyche in the manner so that he is driven by the word ‘no’; there is always a next time so there is no room for ‘no’ in his life, he has to struggle hard and turn the NO into a YES . This should be everyone’s gospel; we must not be scared of NO, rather we should overcome the fear and learn to respond to it. NO must not be taken to heart in professional context, every NO is closely knit with YES. Thereby we need to re-arrange our thoughts about the word NO as this will help us to reach our goal, which is YES. So an entrepreneur, artist, or any one in sales must not be discouraged by “NO” rather understand the value of the word.
Richard Fenton makes it lucid in his book that every successful and ambitious seller has quite often heard the word “NO” and the fact that success depends highly on bull-dog tenacity and perseverance and last but not the least on reevaluating our terms with the word “NO”. We must learn to taste failure first in order to succeed!
Friends, the interesting part of the game is that you have the will power within you; the only thing required is to re-energize it and build the courage which is already present in us to face denial. It needs ample strength to face “NO” but we all know that nothing is impossible in life! We should fight “NO” and strive to fulfill our objective that is “YES”.
Slowly and steadily one will realize the power of “NO” because it is this two lettered word that leads to “YES”. One should “go for no” because it is the key to success and thereby one must not develop an escapist tendency towards it! It is only when we lose something, we gain something. Thus the more we lose by uttering the word ‘NO’, the stronger we are becoming to gain something in the long run!
